Agadir Argan Oil has gained overwhelming popularity in recent years. Adopting the culture of the beautiful Moroccan city, this hair care line captures the essence of the region's subtropical climate by using special oils and minerals exclusive to the region. One oil in particular? Argan oil. It is said that the argan tree has a deep root system which helps protect against soil erosion and dehydration. Argan oil, extracted directly from the tree, has proven to do the same when applied to hair. The scalp lovingly receives the Agadir formula and becomes nourished by the high nutrient content. Noticeable improvement in natural hair luster will be seen upon first application.