New Arrivals

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptid...

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptid...

Joico K-PAK Revitaluxe Restorative Treatment has wonderful technology and benefits. Keratin Peptide Complex is a bio-advanced, patent-pending blen...

A powerful five-minute reconstructor that rebuilds and strengthens stressed, physically and/or chemically treated hair. Lost or depleted amino acid...

Joico K-Pak Intense Hydrator is an intensive treatment that works to restore moisture to overly dry, damaged hair. This seals the cuticle, impart...

Joico K-Pak Intense Hydrator is an intensive treatment that works to restore moisture to overly dry, damaged hair. This seals the cuticle, imparts ...

A powerful five-minute reconstructor that rebuilds and strengthens stressed, physically and/or chemically treated hair. Lost or depleted amino acid...

Joico K Pak professional cuticle sealer ph. neutralizer smooths and tightens the cuticle locks in curls and color and reduces ph. swelling to resto...

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptid...

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptid...

Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moisture while locki...

COLOR THERAPY Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moistu...

This professional quality chelator removes chlorine, which can turn blonde hair green, and leaves hair feeling moisturized and conditioned. Also ex...

Love bold, bright hair colors, but too shade-shy to commit? Now have your fun...no strings or damage attached! InstaTint comes on strong, deliverin...

Love bold, bright hair colors, but too shade-shy to commit? Now have your fun...no strings or damage attached! InstaTint comes on strong, deliverin...

You've styled with liquids, and you've probably styled with powders, but have you ever heard of a liquid styler that turns into a powder? Hair Shak...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

This sumptuous styling elixir dramatically transforms fine, limp strands into luxuriously thick hair with noticeably increased body and volume. Hai...

Luxuriously rich shampoo that thickens hair with Oat Protein Complex. Hair looks and feels thicker and fuller and is more responsive to styling. Ge...

This luxuriously rich shampoo contains Oat Protein Complex™ to thicken each hair fiber while cleansing gently. pH 4.5 - 5.5. Contains Quadramine Co...

This luxuriously rich conditioner thickens with Oat Protein Complex while protecting the hair with Quadramine Complex. Hair looks and feels thicker...

This luxuriously rich conditioner thickens with Oat Protein Complex while protecting the hair with Quadramine Complex. Hair looks and feels thicker...

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat...

This heat-activated non-aerosol styling foam increases hair's diameter, provides volume and adds slip. Hair looks and feels thicker and fuller whil...